Start with a data Health Check
For pet stores with 3 to 30 locations. Ellis reads your sales and tells you which customers to bring back, for which pet, and when.
ApplyFind out if your customer data is ready to grow sales
The Health Check is free. We review your customer data for you, then walk you through what we found on a 45-minute call.
Every sale at your register is a customer you could bring back, but only if you know who bought it. When a sale has no name on it, or the same person shows up as three customers, that regular is invisible. When they move their food to autoship, you never see it happen.
On the call you see how much of your sales you can tie to a real customer, how many customers you count twice, which stores and registers lose the customer at checkout, and an estimate of what the customers you can't name are worth. You leave with a score from 0 to 100, and the results are yours to keep. You bring the reports your register already gives you. No export, no sign-up, no cost.
This is where Ellis starts. Ellis can only find your best customers in data that names them. The Health Check shows how much of yours does.
It is free because we are choosing the first 3 pet chains on Ellis, and this call is how we choose. If your data is ready, we show you the founding circle on a second call. If it is not, you keep everything you learned.
Ellis is customer intelligence for independent pet chains. It brings the sales from every store and system into one place, finds the real customer behind each one, and groups your customers by how they buy. Then it turns those groups into audiences you can target, so every campaign goes to the right customers, not to everyone.
How Ellis works
Every customer, once
We connect the systems where your sales live, like your register, your online store and your loyalty program. Ellis cleans the data, then uses probabilistic identity resolution to find the same person across stores and systems, even when the name is spelled three ways or the email changed. Every purchase ends up behind one customer. When a match is in doubt, you confirm it with one click. You launch within 4 weeks.
Your customers, by how they buy
Ellis uses AI to group your customers by how they actually buy. Its machine learning models find the patterns in your own sales, not in rules we guess. RFM scoring adds where each customer stands today, by how recently, how often and how much they buy. Ellis follows every customer over time, so you see a regular start to slip before they are gone. Each group is named in words a pet store uses.
Audiences ready to target
Ellis combines the groups, the scores and filters like store, product or spend into audiences you can target. For example, your top regulars who have not been back in 60 days, or the first-time holiday buyers at one store. Export an audience to your email, text or ad tools and launch the campaign. Each week Ellis shows you which audience to reach first.
We do it with you
For the first 6 months we work next to you. We choose who to reach, build the campaigns with you, and measure what each one brings back, in dollars. You get one named person, a weekly call, and answers the same business day. After 6 months you keep using Ellis, and more consulting is your choice.
The founding circle
The first 3 pet chains on Ellis. We choose them from the Health Checks, work with them closely, and shape the Pet edition around them.
Two guarantees, for the founding circle only.
The Sniff Test Guarantee
Sniff it first. If you don't love what you see by launch, tell us within 5 days of launch and get your money back.
The Founding Circle Growth Guarantee
If your campaigns don't bring in more sales for every dollar you spend within 6 months of launch, we work with you for 6 more months, free. We measure against the same months last year.